Texas Instruments Names Larry Tan as President of Asia Operations
Tan, 49, is a 28-year TI veteran whose experience includes manufacturing, marketing and sales. For the past 14 years Tan has led TI’s Asia sales and marketing organization, during which time TI’s sales in Asia increased more than 10X.
“Larry is a proven leader, able to set direction and execute successful strategies. He knows our customers well and is focused on making them successful,” said Richard Templeton, TI’s president and CEO.
Tan succeeds Terry Cheng, 55, who has decided to leave TI in June to pursue long-held outside interests. He leaves in place a strong, experienced team, having worked closely with Tan over the past ten years to increase TI’s focus on customers and grow sales in the region. Tan and Cheng will work together over the next two months to ensure a smooth transition for customers, suppliers and employees.
Cheng joined TI in 1997 and has been instrumental in TI’s success in Asia. Commissioned by the China Ministry of Information Industry in 2002, Cheng was instrumental in establishing a foreign invested share company in Shanghai dedicated to the development of the Time Division Synchronous Code Division Multiple Access (TDSCDMA) wireless standard. Under his leadership TI formed two joint end-equipment design centers in China, partnering with China’s leading electronics manufacturers.
“Terry built an outstanding operation in Asia and was instrumental in TI’s growth in China. His leadership transformed TI’s presence in Asia and changed the way we approached business in the region. He leaves a legacy of leadership and growth,” Templeton said.
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